A Retford business is turning heads — and raising smiles — with a bold new campaign supporting Cancer Research UK.

Award-winning caravan and motorhome dealership Grantham’s has launched a fundraising drive that combines humour, heart, and health awareness.

Through the Work for Good platform, Grantham’s will donate 10% of all proceeds from caravan and motorhome habitation services directly to Cancer Research UK, helping fund life-saving research while encouraging people to look after their own health.

The witty – yet powerful video has already captured attention online and can be seen HERE

In the clip, a Grantham’s technician finishes explaining a customer’s completed caravan service before saying, “Other than that, I think that’s it — unless there’s anything else?” The customer then humorously drops their trousers, implying a “check down below,” to which the technician replies, “We just service caravans.”

The light-hearted exchange ends with an impactful message: “You check your caravan… so why not check yourself?”

The twist reminds viewers about the importance of regular health checks — especially for cancers that can go unnoticed until later stages.

“If it encourages one person to get checked, it’s worth it,” said Mitch Brown, who is director of marketing at Grantham’s.

“We wanted to do something that not only raises funds but starts conversations. The idea behind the video was to take something our customers are familiar with — a caravan service — and use it as a way to highlight the importance of looking after yourself, too.

“Cancer affects so many people, and if our message encourages even one person to get checked, it’s worth it.”

The fundraising campaign will run throughout the season, with donations made transparently via Work for Good, ensuring every contribution directly benefits Cancer Research UK.

Customers booking a caravan or motorhome habitation service during this period will be directly supporting groundbreaking research and helping to make a difference in the fight against cancer.